[T]echnology: Perplexity Computer
[E]ducation: Is Social Media Dead?
[C]oaching: Boomsday Prepping
[H]ow To: Make Closing Day Special
_____
[T]echnology: Perplexity Computer
I've been talking about Claude for three weeks straight. I promise I'll give it a rest…for now.
Because something else just dropped that deserves your attention. Especially if you've been reading my AI sections thinking "this sounds cool but I'm not techy enough for this." ⬇️⬇️
It's a general purpose digital worker that operates inside its own browser called Comet. You tell it what you want done, and it goes and does it. Not in some abstract, behind the scenes way. You can literally watch it work…clicking through websites, filling out forms, navigating apps, building things in real time.
What makes it interesting is that it orchestrates 19 AI models at once. It picks the best model for each part of the job…Gemini for research, Claude Opus for heavy lifting, Grok for fast answers…all happening simultaneously without you needing to know which tool does what.
For agents, that means you could tell it to research neighborhoods, pull sales data, draft blog posts, create social graphics, and schedule everything…all from one conversation. No jumping between tabs. No copying and pasting between tools. Just tell it what you want and watch it work.
Now here's the catch. 🐟
It's $200 a month on Perplexity's Max tier. That's not pocket change. And honestly? I don't think it's as good as Claude Cowork.
Claude's execution is tighter. It handles complex, real world tasks with fewer hiccups. The background processing in Cowork means I'm not sitting there watching…I'm actually working on other things while it handles my Google Ads, my SEO, my 1099s, my Facebook campaigns.
And it costs significantly less. 💸
So while Perplexity Computer is a fantastic option for agents who want an easy on ramp to AI agents…I'm actually dropping my Max subscription this month. For me, Claude does it better.
Need more convincing? Check out this video:
_____
[E]ducation: Is Social Media Dead?
Gary Vee just said something that should make every agent in this industry stop scrolling and start listening. 👂
"I have really bad news. It's going to go away."
He's talking about free social media distribution. The thing that lets you, a normal person, reach the entire world for zero dollars. Before social media, you had to be on TV to be famous. Three channels. Then 13. Then 36. Advertising was expensive. Hollywood decided who got seen.
Then social media gave all of us access to the entire world…for free.
You know how insane that is? 🤯
But AR glasses, VR headsets, and AI interfaces are coming. If Meta wins the AI race…they might not need your content anymore. The platforms we're all building on right now are borrowed land. They always have been.
This is the gold rush of attention. And it might not exist much longer.
So Gary's question is simple. If he's right…how hard should you go over the next 5 to 7 years to build your brand?
Very hard.
You have a window right now where you can post a 60 second video about your local market and reach more people than a Super Bowl ad did 30 years ago. For free. That window is closing. 🪟
The agents who build their brand now will own their market for the next decade. The ones who wait will be competing for scraps of whatever paid distribution looks like in 2030.
Your sphere, your farm, your future clients…they're all online right now consuming content from someone. If that someone isn't you, it's your competitor.
Watch the full conversation here:
_____
[C]oaching: Boomsday Prepping
Everyone's talking about how tough this market is. Rates are stubborn. Inventory is weird. Buyers are cautious. Sellers are delusional. I get it.
But here's what nobody's talking about. What happens when the boom hits and you're not ready? 🤷
NAR is projecting a 14% jump in existing home sales this year. Affordability is the best it's been since 2022. Wages are outpacing inflation. Inventory is finally growing. The conditions for a real breakout are lining up.
And most agents are sitting around complaining instead of preparing.
It's called Boomsday Prepping. Not doomsday. Boomsday. 💥
The agents who win when the market explodes aren't the ones who suddenly "turn it on" when things get hot. They're the ones who built the systems, the database, the content, the skills, and the reputation while everyone else was waiting.
Think about it. When transactions surge…who's getting those referrals? The agent who's been posting consistently for two years or the one who just dusted off their Instagram? The agent who's been nurturing their sphere with market updates or the one who sends a "just checking in" text once a quarter?
The boom rewards the prepared. Period.
So here's what Boomsday Prepping looks like right now:
Your database. When's the last time you actually worked it? Not just scrolled through it. Called people. Sent value. Stayed top of mind. If you haven't talked to your top 100 in the last 90 days, you're not prepping. You're hoping. 🙏
Your content. Are you building a brand that people recognize? Are you the agent your farm thinks of first? If not, start today. Not tomorrow. Today. (See the Education section above.) ⬆️
Your skills. Are you learning AI? Are you getting better at marketing, negotiation, pricing strategy? Or are you running the same playbook from 2019? 📖
Your systems. When the volume doubles, will your business handle it? Or will you drown in transactions because you never built the infrastructure to scale? ⚖️
The agents who cleaned up in 2020 and 2021 weren't lucky. They were ready. They had the pipeline, the processes, and the presence.
The next wave is coming. The only question is whether you'll be riding it or watching it from the shore.
_____
[H]ow To: Make Closing Day Special
Recently, Tyler returned from R4, and one of the biggest takeaways he brought back was the importance of making sure your clients feel that closing day is eventful and special. ✨ As someone who just closed on their first home, I can personally say it truly is an exciting milestone—especially for a first-time homebuyer.
First and foremost, you should be attending closing day with your clients. It honestly baffles me that some agents willingly miss closing day. This is what all the hard work has been leading up to, and it’s the moment where everything finally comes together. By not being there, you miss the excitement and the opportunity to add those final personal touches.
If my agent hadn’t bothered to see things through to the end, I likely wouldn’t call them again—and I definitely wouldn’t refer to them. 🤷♀️
Personally, I also believe you should dress to impress. I can’t tell you how many agents I’ve seen show up to closing day wearing leggings and a T-shirt. This is a big day for your clients, and your appearance should reflect that you care about the moment and the professionalism of the experience. 👕
Obvious things aside, what else can you do to make the day feel special?
I’m a big proponent of closing day gifts. 🎁 They don’t have to be large or expensive—just something thoughtful that shows you truly appreciated them choosing you as their agent. Flowers or plants are affordable and always a nice touch. On my closing day, I received dried flowers, which I absolutely loved because they will never wilt or die. I’ll always be able to keep them as a memory of purchasing my first home. Those special touches really do matter.
Share it on social media (with their permission) and make them feel special the moment they walk in. Our office is planning to start setting up an easel with a large sign that says, “Congratulations ______ on your new home!” If your office doesn’t have something like that, consider purchasing one to keep in your car so you can bring it in on closing day and personalize it with your client’s name.
Another meaningful gesture is writing a handwritten thank-you note. 🗒️ In a world filled with automation and quick messages, a handwritten note can feel incredibly personal. Thank them for trusting you and express your genuine gratitude for the opportunity to help them.
Finally, remember that the relationship shouldn’t end at closing. Stay in touch afterward. Check in after their first month to see how they’re settling in. Offer recommendations for contractors if they need them, and make sure they feel supported as they transition into their new home. 🏡
Want high commission, a low cap, and real support to grow your business? Aspire is our exclusive program for motivated agents who are ready to scale fast with elite coaching and next-level tools
-Ty Morton + Abby G