[T]echnology: Holy G…emini
[E]ducation: Everybody Won. Also Lost.
[C]oaching: Reps Don't Lie
[H]ow To: Schedule Posts
[T]echnology: Holy G…emini
Google rolled out its new AI Search box at I/O 2026 last week. Two changes matter for our world.
First, the box helps you form the question. Type a half thought and it sharpens it before you hit enter. That fixes the "I don't know what to ask" problem most agents have when they sit down to research a neighborhood. 🏠
Second…you can search using an image, a video file, or a whole Chrome tab. Drop a listing tab in and ask "what schools, what flood risk, what comps, what HOA." One window, one answer.
That second piece is the one I'd build a team workflow around. Stop sending buyers a list of links. Start sending them a one page brief built in five minutes.
If your buyer agents aren't doing this by the end of summer, your competition will be. 👀
The full Google I/O recap is over on Engadget.
Google also dropped Gemini Spark.
Spark runs in the cloud and quietly watches what you tell it to watch. School emails. Subscription charges. Scattered notes across Drive. It pulls everything into a Google Doc, summarizes what's happening, and tells you what needs attention.
Here's the part most people glossed over. Spark asks before it sends anything or buys anything. It can hit OpenTable, Instacart, all kinds of third party stuff. But the default is "show me the draft, wait for confirmation."
That's the model real estate actually needs. Nobody wants an AI auto firing emails to their sphere. Everybody wants an AI that drafts the reply, pulls the right comps, and waits for a thumbs up. 👍
Here's where to start. Point Spark at your listing alerts, your open house RSVP folder, and your price drop notifications. Let it consolidate the day into one summary you read with coffee. Hit send on whatever needs a reply.
We've been talking about an AI assistant that drafts but doesn't send. It just shipped. From Google.
[E]ducation: Everybody Won. Also Lost.
Quick update on the Zillow vs Compass vs MRED fight I covered last week.
The judge ruled Friday. He partially granted Zillow's request. Tens of thousands of MRED listings are back on Zillow. That's the Zillow win.
Here's the catch. Zillow can keep enforcing its listing standards everywhere in the country…except in any ZIP code where MRED had a listing in the past 12 months. That covers all of MRED's Chicagoland turf plus another 12 ZIP codes scattered around the country because MRED opened up nationally and Compass posted listings through them.
In those ZIPs, Zillow has to show coming soon, private, and early access listings whether it likes them or not. That's the Compass and MRED win.
Translation. We're basically back to where we were on April 23, the day before MRED and Compass tied the knot. 🪢
Here's what matters for your business. 👨💼
The premarketing fight isn't going away. T3 Sixty polled 100 MLS executives across 35 states. 57% call this a major structural shift. 71% are worried about what it does to transparency and inventory access.
If you're running buyers, you need to know what they're seeing on Zillow vs what's actually for sale in your area. They are not the same anymore.
If you're listing, you need a clear opinion on coming soon, private, and early access. Sellers are going to ask. "Should we drop this on Zillow first or run it through Compass first" is a real question now. Have an answer.
Read the ruling recap and the MLS structural shift piece on Real Estate News.
[C]oaching: Reps Don't Lie
Instagram just added two new metrics to Reels analytics. Retention Rate and Skip Rate.
Retention shows how long people actually watch. Skip Rate shows how many scroll past in the first 3 seconds. 👋
That second number is going to hurt feelings.
Here's the thing nobody wants to hear. You don't lack talent. You're not bad on camera. You avoid reps. You film one video, watch it back, cringe, delete it, and decide content isn't for you. Then you wonder why the agent who started posting six months after you is getting buyer calls every week.
The first 3 seconds is where every single one of us is fighting the same fight. Instagram is just going to start handing you the score sheet.
Here's your challenge this week. ⬇️⬇️
Post 5 short videos. Five. Not one. Five.
Rules. ⬇️⬇️
The hook is one sentence. No "Hey guys what's up." No "I just wanted to talk about." Open with the line that would make someone stop scrolling at a stoplight.
No warm up. Camera on, hook out, value in, done.
After all 5 are up, open your analytics and look at which one had the lowest skip rate. That one tells you something about your voice that you didn't know before you started.
You won't get good in five videos. You'll get less afraid. 🫣
The agents who can't make themselves do this in 2026 will spend 2027 wondering where their pipeline went.
Read more on the new Reels metrics on Metricool.
[H]ow To: Schedule Posts
Fun Fact, you don’t need a fancy subscription to schedule your posts out. I have been running multiple accounts for years now and I still do not pay for a scheduling service. You can do it all entirely for free on Facebook Meta Business Suite.
Step One: Go to Meta Business Suite.
Step Two: On the left hand side click “Planner”.
Step Three: On the weekly calendar, click the day you would like to schedule. (You can schedule up to 29 days in advance)
Step Four: From here you can select to post on both Instagram and Facebook (if your accounts are connected) , select the time, add your video or photo and write a caption. You can also tag people and boost your post if you would like.
I have the biggest success with posting early when people wake up (6-7 am), at lunch (12 pm-1 pm) or late at night (7-9 pm).
Step Five: Click Schedule. Very easy!
From Meta Business Suite, you can also check your analytics by clicking “Insights.” Review which posts are performing best and identify the times your audience is most active. Then, tailor your content and posting schedule around those insights.
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-Ty Morton + Abby G