[T]echnology: Your Buyer's Phone Just Hired an Assistant
[E]ducation: Your Client Already Asked ChatGPT
[C]oaching: You Are The Switch
[H]ow To: Deal With AI Loss
[T]echnology: Your Buyer's Phone Just Hired an Assistant
Two stories this week that are really one story.
First, Google announced Chrome auto browse is coming to Android at the operating system level. Starting late June on the Pixel 10 and Galaxy S26, then 200 million devices by the end of the year, Chrome will browse on your behalf…running errands online, comparing options, and filling out complex forms by pulling your info from Gmail and Calendar.
Second, Apple's WWDC keynote is Monday, and the headline is a rebuilt Siri running on a custom Gemini model that Apple is paying Google about $1 billion a year for. Full chatbot, memory across apps, multi step reasoning, web search. On 1.4 billion iPhones. 🤯📱
Here's why I'm putting these in front of you. By Christmas, both major phone platforms will ship AI assistants that read the internet for their owners. Not a chatbot the buyer has to seek out…the default behavior of the phone in their pocket.
Think about what that does to your funnel. The first "showing" of your listing might be an AI summarizing it next to four others. The lead form on your website might get filled out by Chrome, not a human. Your beautiful listing description gets read by a model deciding whether it's worth surfacing to the buyer at all. 👀
Your marketing now has two audiences: the buyer and the buyer's AI.
That means listing descriptions with real facts instead of fluff, because AI can't summarize "charming" but it can summarize "new roof in 2024." It means your website needs to load fast and read clean. And it means when a lead comes in, assume the buyer's assistant already did the comparison shopping…you're not the first impression anymore, you're the verification step.
Which, if you read the Education section, is exactly where the money is.
[E]ducation: Your Client Already Asked ChatGPT
Note* This actually happens more than you think because Abby and I write our sections at different times, often without seeing what the other wrote…but it’s actually amazing how the “Education” and “How To” sections tie together this week.
Half of the people who bought or sold a home last year used AI somewhere in the transaction. That's from a 1000watt survey, and their CEO says the real number is probably 20 points higher by now given how fast adoption is moving. 🤯
So if you're wondering why your buyer just sent you a 15 question email about title fees and inspection minutiae…that's why. The Real Deal's June cover story is full of agents dealing with rewritten lease drafts that don't follow state law, lowball offers built on bad comps, and sellers convinced their place is worth $300,000 more than the data supports because ChatGPT agreed with them. 🤷
Here's the part most agents are missing though. A new Cotality study found that 75% of buyers already assume AI is part of the homebuying process. But trust in AI to actually find them a home fell from 30% to 16% this year. And 44% of buyers said they would pay an additional fee to have a human expert verify AI's answers. 👀
Your clients aren't trying to replace you with AI. They're willing to pay you to check its work.
The best example of how to handle this comes from a Compass agent in Miami in that same Real Deal piece. His buyer wanted to offer $10 million on a $13 million listing because ChatGPT's comps said so.
Instead of arguing, he asked to see the actual prompts. Turned out ChatGPT was missing three off market sales that never hit the MLS. He had his client add the missing data and run it again…ChatGPT changed its answer, the client came up to $11 million, and they closed at $12 million. 💰
He didn't fight the AI. He fixed its inputs.
So when the next 15 question email lands, don't roll your eyes. Answer it, then ask your client what they prompted and what data it was working with. You know what never hit the MLS. ChatGPT doesn't. That gap is your value, and buyers just told Cotality they'll pay for it.
And PS…you’re not replaceable, Abby!
[C]oaching: You Are The Switch
--from Elise LoSasso, Denver, CO agent.
The marketing, the showings, the babysitting of inspectors and lenders, the late night texts, the follow up. The caption is perfect…asking if any of this was in the fine print. 🔍
The comments are wall to wall agents saying I'm so tired. And the top comment, sarcasm aimed straight at coaching culture…it's never the market or the rates, it's always you not doing enough…came from a fitness influencer with 25,000 followers. When people outside our industry recognize the script, that tells you something.
The burnout is real. I see it in my own office. But most agent burnout isn't a hustle problem. It's a bottleneck problem. Every follow up, every post, every CMA runs through one system…you. There's no off switch because you are the switch. 💡
And the "do more" answer is exactly backwards. You don't fix a bottleneck by pushing more through it.
So here's the homework. Write down the three tasks that drained you most this week that didn't need your judgment. The recap email. The listing description. The social captions. Hand those to AI starting Monday. 🤖
You can't delegate showing up for your clients. That part was in the fine print. Everything else is negotiable.
[H]ow To: Deal With AI Loss
Well everyone, it finally happened to me. AI cost me a client and an income. 🫣
I recently had a social media management client drop me (this was actually the first time I had ever lost a client), so naturally, I decided to stalk their pages over the following days to see if they had hired someone else who offered something more than I did.
Nope. ❌
Even worse, they started posting AI-generated graphics.
I knew AI would come for me someday, and to be honest, I feel like I got more time than I expected before it happened. Okay, boohoo, Abby. I don’t do social media management. Why should I care about this? ⬇️
I think this is something each of us is going to have to answer someday: Why should I hire you when AI can do this for me? That argument can be made about real estate agents as well. AI is incredible, and it can do just about anything. How are you going to convince your clients that AI is not a replacement for what you do, but rather a tool?
That’s a question I’ve been racking my brain over since I found out I lost income because of AI. How can I convince people that what I offer is more valuable than what AI offers? 🤔 I think this is something all of us are going to encounter in our jobs at some point. If you don’t think a client will question your abilities compared to AI, you’re wrong.
In fact, I’m sure many of you have already had clients use ChatGPT to estimate their home’s value or question your methods because ChatGPT said something different. 🫣
Now more than ever, it’s important to communicate your professionalism. You aren’t AI. You’re a person. You have experience AI doesn’t have. You have real-time information AI doesn’t have. You are better than AI.
However, we need to be using AI. You HAVE to be using AI as a tool 🔨 in your business. This isn’t going anywhere. Use it to figure out how the heck you’re going to explain your value to clients compared to a robot.
Use it to generate ideas, check your work, and give you feedback. Let it be the assistant you always wanted. I think losing my first client to AI is just the beginning of the can of worms that will be opened as we fight to demonstrate our value to clients.
If AI is the competition, then I’ll use it as a tool to become even better at what I do and continue delivering value that technology alone can’t replicate. You should too.
Want high commission, a low cap, and real support to grow your business? Aspire is our exclusive program for motivated agents who are ready to scale fast with elite coaching and next-level tools
-Ty Morton + Abby G