[T]echnology: Your First AI Assistant
[E]ducation: A National MLS by 2027?
[C]oaching: Just Post the Freaking Video
[H]ow To: Get Over Yourself
[T]echnology: Your First AI Assistant
I'm hosting a live webinar next week... and I want you there. ⬇️⬇️
How to Build Your First AI Assistant Wednesday, May 20th at 1:00 PM EST
I've been telling you for years that AI is going to change this business. The agents who figure this out now are the ones who won't be scrambling later. So instead of just talking about it... I'm going to show you how to actually do it.
We're building one. Live. Together.
No coding. No tech background required. Just show up and follow along. 🖊️
This isn't theory. This isn't "here's what AI could do someday." This is... here's your assistant, it works, and you built it in under an hour.
[E]ducation: A National MLS by 2027?
I already told you about MRED going national a few weeks ago. Now, Realtracs... the biggest MLS in Tennessee... just did the same thing. Opened its doors to agents across the entire country.
That's two major MLSs going national in the same month. 🤯
And Compass is partnered with both of them.
So let's zoom out for a second. In 2015 there were roughly 850 MLSs in the United States. As of the end of last year... 484. That's not a typo. Almost half of them are gone. And T3 Sixty, the group that tracks all of this, said it's not slowing down. They called it structural consolidation... not cyclical. Meaning this isn't a dip. It's a direction.
BeachesMLS and MIAMI MLS are merging. Two Texas associations just announced a merger. And now you've got MLSs in Chicago and Nashville saying "we're not regional anymore... we're national."
So here's the question nobody is answering yet... are we headed toward a national MLS by 2027? 🤔
Some people think yes. If you've got a few large MLSs absorbing listings from coast to coast... and big brokerages feeding their inventory into those systems... what's the difference between that and a national MLS?
You're basically there.
Others say no way. Real estate is governed state by state. Licensing rules, disclosures, contracts... all local. One industry veteran called the idea of a national MLS "dumb"... not because having one wouldn't be useful, but because the people pushing for it don't understand how much local compliance work the MLS actually does. Running it across 50 states would be a nightmare. 👻
Here's what I think matters for you. Whether we get a single national MLS or five big ones that act like it... the era of 500 small MLSs is over. The infrastructure is consolidating. The question isn't if... it's how fast, and who's driving it.
Pay attention to who your MLS is partnering with. Pay attention to where your listings are showing up. And pay attention to who has a seat at the table when these decisions get made… better yet, earn a seat!
Because this one affects you whether you're ready for it or not. 🤷🏼
[C]oaching: Just Post the Freaking Video
So Abby writes the How To section every single week. And since I know she'll never write about herself... I will. 👀
Abby posted a TikTok last week. A "stupid video" (her words, not mine). Same trend she did last year. She almost didn't even film it. Wasn't inspired. Didn't think it would work twice.
At the time of her video it had 8 million views. It's over 10 million now.
And here's what kills me... she's had multiple videos hit 500K, 30K, all kinds of numbers. And every time she says the same thing... "that was a stupid video, why did that get traction?"
You know what she didn't do? She didn't wait until she had the perfect lighting. She didn't script it out. She didn't hire a videographer. She didn't overthink it. She just... posted. 📱
You're sitting on content right now. A walkthrough of your listing. A quick take on your market. A behind-the-scenes of your day. And you're not posting it because you think it's not good enough... or nobody will care... or someone might judge you.
Abby's answer to that? "If someone judges you for filming videos and posting videos... they're not filming videos. And they're not posting videos."
10 million people watched hers. 🫨
Post your freaking video.
[H]ow To: Get Over Yourself
Tyler wrote this section before me, so I guess I’ll piggyback off it.
How do you post videos of yourself every day and not care what others think? 🤨
I really think the best way to compare doing this is to working out. You have to get into a routine of filming yourself and build those muscles. Once you tell yourself, “Okay, I’m going to film a video in my car every day at ‘x’ time,” it eventually starts becoming natural.
“But Abby, you’re in marketing and know how to edit videos.” Sure. But funny enough, I NEVER edit my videos, and I NEVER have a script. I know how to edit videos, but I choose not to because I don’t want my videos to start feeling like work or a chore. I literally just prop my phone up on the steering wheel of my car and start talking. 💬
My videos aren’t scripted. However, I do recommend that the first three seconds of your video say something that grabs your audience’s attention. Typically, in the first few seconds, I’ll say a “clickbaity” phrase that I hope people latch onto. For example, I made a video about how the Class of 2020 had a hard time because of COVID. In the first few seconds, I said, “The Class of 2020 had it the hardest out of any graduating class.” Do I really believe that? Not really. But people outside of that class will get angry, and people in that age range are going to stop scrolling. That video got 475,000 views. 🫢
How could you do that with real estate?
Make a video about the market and start it off by saying, “First-time homebuyers should be happy about these rates,” then proceed to talk about the market. You’re going to get people arguing in the comments. Let them. Build your engagement. Don’t be scared to elicit emotion.
What about when you don’t know what to say? 😶
I keep a list of video ideas in the Notes app on my phone. Typically, I think the most when I’m working out, so if I think of something others might find interesting or resonate with, I write it down in my notes. Usually, I’ll go through funks where I can’t think of anything to say for days. That’s when the notes really come in handy.
Lastly, and most importantly: perseverance. Do you feel really stupid when you post five videos in a row and each one only gets 200 views? Of course. But you have to keep posting anyway. I’ll sometimes go weeks without having a video crack 1,000 views. Then one video gets 10 million views, and suddenly you’re back in. 🙂
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-Ty Morton + Abby G