The new ChatGPT does whole jobs now. Your clients have it too.
Apple's foldable iPhone Duo, the new Siri, and what changes at a showing.
Why the tools being equal is the whole point.
I'm in Indianapolis this week talking to REMAX agents about exactly this.
Quick heads up before we start. No Education, Coaching, or How To this week. Just tech. 😏
Here's why. Two announcements landed in the same seven days that are each big enough to carry an issue on their own. OpenAI shipped a ChatGPT that does entire jobs instead of answering questions. Apple shipped a Siri that can actually do things on your phone, plus the first iPhone that folds. Either one changes how an agent works. Both in one week... that deserves the whole email. I'd rather go deep on two things that matter than skim four. Back to the full TECH format next week.
[T]echnology: Your Client Just Got the Same Assistant You Have
OpenAI released GPT-6 Astra this week. It's the new engine inside ChatGPT for anyone on a Plus, Pro, Business, or Enterprise plan, and it's not a smarter chatbot. That's the part to get straight. Every version until now got better at answering. This one does the work. OpenAI's own examples are filling out online forms, updating records in a CRM, and organizing your calendar. Multi-step, tedious stuff, start to finish, with a finished document, spreadsheet, or deck waiting at the end. You describe the job. It runs the job. 😮😮
Here's the example that got my attention. Nate from Nate's Newsletter built a single job description for a household move. He calls it a recipe card. Hand it to Astra and it plans the entire relocation. Movers, timelines, utility switches, address changes, school comparisons, the paperwork, and the comparisons along the way. Then it comes back with a short list of decisions that need a human. Call it 20 hours of admin work from one prompt.
Now read that again as a buyer's agent.
The research, the comparisons, and the paperwork just became free for the client. The neighborhood breakdown. The school comparison. The commute math. "What does this inspection line item actually mean." Anyone with a $20 ChatGPT plan can run all of that tonight, and a lot of them will. Same tool you have. Same answers. You're not the only one in the deal with an assistant anymore.
So what's left? The decision, the risk, and the relationship. That's what they'll still need a person for, and that's not a consolation prize. It's the whole job. Nobody ever hired us for the spreadsheet. 🧐
Now flip it. Run the exact same recipe card as an agent, but with your inputs. The MLS data the client can't see. Your lender who actually closes on time. Your inspector's last three reports on that builder. The coming-soon inventory nobody's posted yet. And the questions only someone who has done 200 moves knows to ask, like what happens when the seller's rent-back runs past the buyer's lease. The client running it alone gets a plan. Your client gets a plan and a person accountable for it.
Same tool. Different inputs. Different outcome.
That's the entire talk I'm giving to REMAX agents in Indianapolis this week. The relocation recipe card I'm handing out there will be in next week's issue so you can run it yourself. 🤖
[T]echnology: Why I'm Buying the iPhone Duo
Apple's event was this week. iPhone 18 Pro, Apple Watch Series 12, AirPods 5, and the first foldable iPhone, the iPhone Duo. Plus the new Siri, which ships Monday with iOS 27 as an English beta. You've seen the spec sheets by now, so I'm skipping them. Here's what actually changes in an agent's day.
Start with Siri, because it's free and it lands on the phone already in your pocket. The new Siri sees what's on your screen, pulls from your email, texts, and photos, and takes actions across apps. Translate that to a Tuesday.
In the car after a showing: "Text the Hendersons the three things they liked about the Maple Street house and remind me to send the disclosures tonight." It reads your last thread, writes the text, sets the reminder. You never touched the keyboard. 😲
At a listing appointment: "What did this seller say about the roof when we first talked?" It's buried in your messages from six weeks ago, and now Siri can find it while you're sitting at their kitchen table.
Follow up: "Who did I show houses to this month that I haven't texted in two weeks?" That question used to take a CRM and 20 minutes. Now it takes a sentence.
Follow up gets faster because the phone finally knows what you know. Some features have daily usage limits, and that will annoy you at first. Use it anyway. It's a beta, and it'll get better every month. ✨
Now the hardware. I'm buying the Duo, and here's why. It's $1,999, it's shaped like a passport when closed, and it opens into a 7.6-inch screen. That's close to an iPad mini in your pocket at every showing. Pull up the comps side by side with the listing photos while you're standing in the kitchen. Walk a buyer through the inspection report on a real screen instead of pinching at a phone. Sign documents at the dining room table without going back to the car for the tablet. Closed, it's a normal phone with a 5.4-inch front screen for texts and calls. Pre-orders open October 16, ships October 23.
One device for the car, the showing, and the closing table. That's the pitch, and I think it's right.
The 18 Pro is a great phone. The new camera controls alone will fix half the listing photos I see. But the Duo is the first iPhone that changes how you work at the house, not just how you take a picture of it. 📸
Same thread as above. Everyone in your market will have this Siri by Monday and a lot of them will have this phone by Thanksgiving. The edge isn't the device. It's what you feed it and what you decide with it.
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