Tech with Ty

[T]echnology: Google Just Dropped a Freakin Game Changer
[E]ducation: Be First. But More Importantly, Be Ready.
[C]oaching: You Already Know What to Do
[H]ow To: Stomp Out Fear

[T]echnology: Google Just Dropped a Freakin Game Changer

And I use that term sparingly because I hate when people say game changer… it’s overused just for clicks, but here it’s true because this will be the first time many non-techy people create their first AI agent. ⬇️⬇️

If you use Google Workspace for your business email… holy shit you need to see this.

Google just launched Workspace Studio and I am not exaggerating when I say this might be the most useful thing Google has done in years. It's an AI-powered automation tool built right into your Gmail, Calendar, Drive, Docs, Sheets… all of it. No coding. No tech skills. You just describe what you want automated in plain English, and it builds the entire workflow for you. 🔨

Woah.

Here's what it can do…

You can tell it "whenever I get an email with an attachment, save it to a specific Drive folder and log it in a spreadsheet." Done. It just runs in the background forever. 

You can have it summarize your upcoming meetings based on the attendees and attachments and send that summary to your team automatically before you even sit down. 🪑

You can set it up to detect high priority emails and label them so the important stuff never gets buried under 47 showing confirmations and lead alerts. 🚨

Now think about this from a real estate perspective…

Imagine setting up a flow that says "when a new lead emails me, draft a response, label them as a new lead, add their info to my tracking spreadsheet, and send me a notification in Google Chat." That's four steps that used to take you five minutes every time. Now it just… happens.

Or what about this… after every listing appointment on your calendar, Studio automatically drafts a follow up email with a summary of what you discussed and the next steps. You review it, hit send, and you look like the most organized agent on the planet. 🌍 

This isn't some third party app you have to sign up for. If you already have Google Workspace, you already have this. It's included in your Business and Enterprise plans.

If you use Google workspace go to workspace.google.com/studio and start playing with it. The templates alone will blow your mind.

[E]ducation: Be First. But More Importantly, Be Ready.

Zillow just dropped a stat that should stop you in your tracks. 62% of sellers hire the first agent they contact. 👀

Not the best agent. Not the most experienced. The first one.

People put more research into buying a toaster than choosing the person who's going to help them through the biggest financial transaction of their life. And honestly… it makes sense.  

Selling a home is scary. Most people don't really know what separates one agent from another. So they go with whoever makes them feel comfortable first 

That means speed matters. 🏃

But it also means you have to make it clear why you're the right call from the very first conversation. Because most people aren't having a second one.

So stop assuming people know what you do. Spell it out. What does your marketing plan actually look like? How do you negotiate offers? What happens in the first 48 hours after they sign with you? 

The agents who explain the details of their value are the ones who win. Not "I'll work hard for you." That means nothing. Show them the process. Show them the plan. Show them what it actually looks like to list with you. 

Here's the good news… AI is actually helping here. 🤖 Consumers are starting to dig deeper before they pick an agent. The bar is rising. Which is great if you're actually good at this.

Be fast. Be first. But more importantly… be the one who makes the most sense when they stop to think about it.

[C]oaching: You Already Know What to Do

So you just read that 62% of sellers hire the first agent they talk to. You know what that means. You know you should be reaching out more. 

So why aren't you?

I read something this week from Jimmy Mackin that kind of proves the point.

An agent named Amy learned about the ZMA text… the Zestimate Market Analysis. Simple concept. Pull up someone's Zillow estimate, text them what their home is worth now versus what they paid, and ask if they want a real number. 

Most agents who hear about this say "oh that's cool, I'll try that sometime." ¯\_(ツ)_/¯ 

Amy sent 10 texts the same day.

She got a response within minutes from someone ready to have the selling conversation. 

10 texts. That's it. She was first. She was ready. And she got the opportunity.

I've been coaching this kind of outreach for a while now. And every single time, I see the same thing happen… 

You hear the idea. You nod. You think "yeah that makes sense." And then you don't do it. ✅

Not because you don't believe it works. But because you're scared.

Scared your CRM isn't set up right. Scared you'll say the wrong thing.

Scared the person will think you're being pushy. Scared the Zestimate isn’t right. Scared you'll look dumb. Scared they'll say no. Scared they'll say yes, and you won't know what to do next.

You're not missing information. You're not missing tools. You're not missing a better script or a fancier system. 

You're missing action. 👊 

So yeah, the Gary Vee image may be blunt, but it’s what we all need to hear sometimes, myself included.

The agents winning right now aren't smarter than you. They aren't more talented. They just sent the text. They made the call. They posted the video. They knocked on the door.

You already know what to do.

Now go do it.

[H]ow To: Stomp Out Fear

I think all of us are feeling a bit uneasy with what’s going on in the world right now—and your clients are feeling it too. Because of that, we’re seeing the effects. People are hesitant. They don’t want to make big decisions when things feel so uncertain. 🫣

That’s where you come in.

Your role hasn’t changed—you’re there to put their fears at ease and help them feel confident enough to take that next step. Show them that what feels like a risk may not be a risk at all. But just as importantly, listen to their concerns.

Headlines feel dramatic. 😩 Decisions feel scary. But in reality, rates aren’t nearly as bad as they’ve been before (cough cough… 18.63% in 1981). So how do you communicate this to your clients? 

Acknowledge the fear, don’t ignore it

Let clients know it’s okay to feel uncertain—this builds trust. 

Reframe the narrative

Remind them that today’s market is about balance, not chaos. Prices are stabilizing, not crashing.

Shift focus to monthly payment, not rate headlines
Small rate changes impact payments—but so do price reductions, seller concessions, and negotiation power. 

Educate on timing myths
Waiting for rates to drop could mean more competition and higher prices. The “perfect time” rarely exists.

Position yourself as the guide
In uncertain times, people don’t need perfection—they need clarity and someone confident leading them through the process.

The agents who win in markets like this aren’t the ones waiting for things to “get better", they’re the ones controlling the narrative and bringing calm, confident guidance to their clients. 🤝 

Want some ideas on social posts to help control the narrative? 

1. “If you’re waiting…”
👉 If you’re waiting for the “perfect” time to buy… you might be waiting forever.
Break down why timing the market rarely works.

2. “Let’s talk about the fear”
👉 Let’s talk about it… yes, the market feels scary right now.
Normalize fear → then reframe with facts. 

3. “This isn’t 2008”
👉 Quick reminder: This market is NOT 2008.
Explain low inventory, stronger lending, etc. 

4. “What actually happens if you wait?”
👉 Compare:

💰 RATE + PAYMENT EDUCATION (simple + digestible)

5. “It’s not the rate, it’s the payment”
👉 Break down how:

6. “The 1% myth”
👉 Waiting for rates to drop 1% could cost you more than you think…
Explain increased competition + pricing.

7. “Buy now, refinance later”
👉 Keep it simple + real (not salesy):

🧠 TRUST-BUILDING / AUTHORITY POSTS

8. “My job isn’t to push you”
👉 My job isn’t to pressure you—it’s to guide you.
This builds HUGE trust.

9. “What I’m telling my clients right now”
👉 Feels insider/exclusive:

10. “Behind the scenes”
👉 What buyers are ACTUALLY doing right now…
(They’re still buying 👀)

📊 DATA MADE SIMPLE (no overwhelm)

11. “Good news you’re not hearing”
👉 Highlight:

12. “Why this market is actually better for buyers”
👉 Less bidding wars
👉 More negotiating power

🎯 RELATABLE / HUMAN POSTS 

13. “Big decisions feel scary…”
👉 Buying a home is a big decision. It SHOULD feel a little scary.
Then reposition → that’s why you have guidance

14. “You don’t need perfect conditions”
👉 You just need the right plan.

15. “Let’s simplify this”
👉 Break the process into 3–4 easy steps
(make it feel doable)

Want high commission, a low cap, and real support to grow your business? Aspire is our exclusive program for motivated agents who are ready to scale fast with elite coaching and next-level tools

-Ty Morton + Abby G