Tech with Ty

[T]echnology: Damnit Claude
[E]ducation: It’s Not Over
[C]oaching: Run-Walk-Run
[H]ow To: Apply 7:3 To Your Marketing

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[T]echnology: Damnit Claude

Just when I was about to cancel my Claude subscription, they go out and do something so stupid, that they totally redeem themselves!

Introducing Claude Cowork

So how will this “transform your real estate business?” 🤔

Short answer. It won’t.

It won’t because 95+% of you reading this won’t take learning it seriously. But ~5% you will, and that 5% will get 10-20x the work done.

That’s where the industry is heading.

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[E]ducation: It’s Not Over

If you thought the commission chaos was behind us, I have news. Not bad news. Just…pay attention, news. 👀

The Sitzer Burnett settlement is still being appealed. ⚖️ And not in a symbolic everyone move on kind of way. Real appeals. Real judges. Real possibility that parts of the settlement could get changed or even tossed.

Which means the rules we are all bending over backwards to comply with could still evolve. Again. 

Welcome to real estate 2026 planning. 🏡📆

Several objectors are challenging whether the court even had the authority to approve a settlement that mostly changes future rules instead of paying past damages. Translation. They are arguing the deal might be legally flimsy. 🧩 

If the appeals court agrees, the industry could be forced back to the negotiation table. Or into new lawsuits. Or into some Frankenstein mix of both.

Many MLSs and brokerages already changed how they handle buyer agreements and compensation disclosures. If the settlement gets modified or vacated, there is a real chance some of that gets reworked again. 

Yes. Again. 😅

This is why you are seeing such a heavy push toward written buyer agreements and clear fee conversations. Not because someone loves paperwork. Because uncertainty is the enemy and documentation is the shield.

Even if the settlement survives exactly as is, the Department of Justice is still watching this space like a hawk with a law degree. 🦅⚖️ They have made it very clear they are not done scrutinizing how commissions are structured and disclosed. 

This is not a one time event. This is a multi-year shift.

And here is the part no one loves to say out loud. Michael Ketchmark, the attorney who kicked this whole thing off, is probably not thrilled that in many markets, average buyer agent commissions have actually gone up. Turns out when agents are forced to explain their value, the good ones get paid. Wild concept.

The smart agents are not waiting to see how it shakes out. They are building habits that work in any scenario. 💪

That looks like clear buyer consultations. Written agreements explained like a human. Upfront conversations about value and fees. Less reliance on MLS fields to do the explaining for them.

In other words, they are future proofing their business.

My honest take. I do not think the sky is falling. I do think the industry is still mid transformation.

And the agents who win are not the ones memorizing rule changes. They are the ones getting really good at explaining their value. 

Because no matter what the courts do, clients still need guidance. They still need protection. They still need someone who knows what the hell they are doing.

That’s you. If you choose to act like it. 👊

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[C]oaching: Run-Walk-Run

I saw this from my man Jesse Itzler the other day and it was too good not to share: 👀🔥

The secret to running 100 miles…is actually walking.

I’m not a running expert. But I’ve been running almost every day for over 35 years. And the one thing that’s kept me in the game? 

Run-Walk-Run. 🔁

I learned it from a man named Jeff Galloway nearly 20 years ago.

Now I use it for everything… from daily runs to 100-mile races.

At Hennepin 100, we ran 6 minutes, walked 4. Finished in under 24 hours. 51st place out of 200. No injuries. No burnout. Just forward motion. ✅

Today I use a 7:3 rhythm. Run 7 minutes. Walk 3.

Repeat.

But you can start at 1:1 if you’re new.

Walk a minute. Jog a minute. 

Just get out the door.

The benefits?

- Delays fatigue

- Speeds up recovery

- Lowers injury risk

- Breaks the run into digestible bites

- Makes running sustainable

It’s not about ego. It’s about finishing strong. And showing up again tomorrow. Don’t overthink your pace. 💪

Just move. And trust that motion creates momentum. 

This isn’t just for running 100 miles you can apply this to almost anything in your life…including your real estate business. 🏡📈

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[H]ow To: Apply 7:3 To Your Marketing

Pigging back off of Tyler’s 7:3 run approach, how do you apply that to your real estate business and your marketing. 7 minutes of running and 3 minutes of walking. 🏃‍♂️ 

Step 1: Define Your “Run” Time  

Your run is focused, high-effort, intentional work. 

Examples of “run” tasks: 🎥 

Rule: During your “run”, you are creating. Putting all your effort into something. 

Step 2: Use Your “Walk” Time Wisely (3 Minutes)

Your walk isn’t stopping, it’s recovering and seeing the results.

Examples of “walk” tasks: 💬

This is where reflection and clarity happen. 

Step 3: Repeat the Cycle 🔁

You don’t need hours of work, you need consistency.

Step 4: Batch Your Runs

Instead of trying to “do everything every day,” batch your effort:

Momentum builds when effort is focused. 🚀

What’s that saying—slow and steady wins the race? We’ve seen it proven time and time again on social media. Do you think people build their platforms overnight? No way. One thing everyone with a successful platform has in common is consistency. What does your run/walk approach look like? 👊

Want high commission, a low cap, and real support to grow your business? Aspire is our exclusive program for motivated agents who are ready to scale fast with elite coaching and next-level tools

-Ty Morton + Abby G