[T]echnology: The App Store Is the Feature. The OS Is the Story.
[E]ducation: 6🤷7
[C]oaching: Don’t End the Year Without Doing These 3 Things
[H]ow To: Repurpose One Video Across Every Platform
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[T]echnology: The App Store Is the Feature. The OS Is the Story.
Yes, OpenAI just launched an app store inside ChatGPT.
And yes, ChatGPT already had app connections. This isn’t about a sudden new capability. It’s about how those connections are being organized and surfaced.
App stores don’t exist for convenience.
They exist because something is becoming a platform. 👍
What OpenAI is really building isn’t just a marketplace for integrations. It’s a lightweight operating layer where apps plug into intent, not the other way around. 🔁
You don’t open software.
You ask for outcomes.
The app store is how OpenAI standardizes actions, permissions, and trust inside that experience. That’s exactly how Apple, Google, and Microsoft built their ecosystems. Control the interface. Let others build on top.
This is ChatGPT positioning itself as the place work starts, not just a tool you occasionally open.
Now zoom back to real estate. 🔎︎
If consumers get used to asking questions in one interface and taking action from there, housing becomes part of that flow. Not a separate website. Not another login. ✗
Agents still matter. But the role shifts up the stack. Less time navigating systems. More time interpreting, advising, and helping people decide.
The app store is the visible change.
The operating system is the quiet one. 🤐
And quiet changes are usually the ones that stick.
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[E]ducation: 6🤷7
My kids would cringe with my use of the section title, but it fits…
I read a great NAR article this week that hits on something big.
If mortgage rates drop to around 6%, the housing market doesn’t just feel better. It actually moves.
At that level, millions of households suddenly qualify to buy that they couldn’t before. Payments feel manageable again. Buyers who hit pause start leaning back in. Activity picks up fast. ᯓ🏃🏻♀️➡️
And we can already see what that means locally.
In the Cincinnati OH KY IN market, a move from 7% to 6% means 54.6% of households could qualify for a mortgage. That’s a 4.6% increase in buying power, or 42,801 additional households that could afford a median-priced home. 🚀
Even if only 10% of those households actually buy, that’s roughly 4,280 additional home sales over the next 12 to 18 months.
Here’s the part agents should care about.
This isn’t about prices crashing. It’s about pent up demand unlocking.
Lower rates don’t fix inventory. They activate people.
If you’re an agent, this is your cue to be proactive. Start sharing this now. Post it. Text it. Call the clients who have gone quiet. Educate before the headlines hit, because the agents who lead the conversation are the ones buyers call first. ☎️
Be early. That’s where the wins are.
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[C]oaching: Don’t End the Year Without Doing These 3 Things
Do this:
That’s All! Go Do it!
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[H]ow To: Repurpose One Video Across Every Platform
I think you have heard me talk about repurposing your content across all platforms a lot. But it is true. The truth is, you don’t need more content. You need to use the content you already have more strategically.
Start with one piece of content. Every strong content system starts with one main piece of content. This should be something longer and more valuable, like: ⬇️⬇️
A market update video
A home tour or listing walkthrough
A buyer or seller education video
A Q&A answering common client questions
Think of this as the hub. Everything else will spin off from it.
Pro tip: Film this content horizontally as it is easier to crop it to become vertical for Reels and TikTok.
Break It Down Into Short-Form Clips. From one longer video, pull:
3–5 short clips (15–45 seconds)
Each clip should cover one clear idea
These clips become: Instagram Reels, TikTok videos, Facebook Reels, YouTube Shorts.
Adapt the Message (Not the Content) Per Platform. This is where most agents get stuck, so keep it simple: ⬇️⬇️
Instagram: Educational, friendly, easy to skim
Facebook: Slightly longer captions, more conversational
LinkedIn: Professional insights, market knowledge, lessons learned
YouTube: Longer explanations and evergreen content
You are not changing what you’re saying—just how you’re saying it. Use Stories to Reinforce Everything Else.
Instagram and Facebook Stories are not for polished content. They’re for: ⬇️⬇️
Sharing the post you already made
Talking casually about the topic
Answering a follow-up question
Stories keep you top of mind while your main content does the heavy lifting.
If creating, editing, and distributing all of this feels overwhelming—that’s normal. The more you do it the more it becomes natural.
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-Ty Morton + Abby G