[T]echnology: Meta ❤️ Manus
[E]ducation: Future of Homeownership
[C]oaching: Lead With Thinking, Not Tactics
[H]ow To: Follow Up With Clients Without Being Annoying
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[T]echnology: Meta ❤️ Manus
💥 In a shocking $2 billion acquisition, Meta just acquired Manus.
If you have no idea what I’m talking about — keep up!
Just kidding. But truly… Manus was the first AI agent that made me go “holy sht… AI can do more than write listing descriptions.”*
It can actually perform insanely detailed, multi-step tasks
I know I most recently showed you a use case for 🔍 granular neighborhood research and 📍 building a full geo-farming campaign based on market share opportunities — and if that felt a little over your head, here’s a much clearer illustration of what this tech is really capable of.
🤔Great, so what does this mean for real estate?
Meta, aka Facebook and IG, just bought one of, if not the most powerful, agentic AI on the planet 🌍🤖 and could put it in the hands of 3 billion people in the next 12 months.
I think the first application will be ads. Meta only cares about one thing…revenue. And ads are their bread and butter. But what if you could go on and say create me an ad for my real estate business…yes, I know that’s a terrible prompt, but it’s agentic AI, so it does it’s research, optimizes a campaign and tweaks it every day based on your budget. You literally don’t need to do anything. No ad copywriting, no graphic creation, no landing page needed…it handles everything…maybe even including follow-up.
Would you pay for that? 👉 Hell Yes!
On the flip side, what happens when the other 2.9 billion people have an agentic tool that can find them a home and negotiate an offer on their behalf?
There are the things that keep me up at night. 😬🌙
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[E]ducation: Future of Homeownership
🧠💬 One of our own just dropped a seriously thoughtful take on the growing conversation around limiting large institutional investors from buying single family homes.
Becky Marshall absolutely nailed the nuance here. If you haven’t read her post yet, you should. It’s balanced, real, and exactly the kind of perspective I love seeing from our agents: 👏
Becky’s lived this from both sides. She worked with hedge funds during the 2010 to 2013 window when institutional money helped stabilize markets that were absolutely on life support. She’s also seen firsthand how that same wave of investment contributed to rising rents and reduced inventory over time. That kind of real-world experience matters. This isn't a theory. This is live market knowledge. 📊🏡
This topic is now headline news. 📰
The New York Times covered it this week as the White House and Wall Street continue to spar over the role large investors play in housing. And while the political headlines grab attention, the real story is what this means on the ground in places like your local community.
Here’s the simple version. 👇
Big institutional buyers can
Outbid families with cash offers.
Reduce available inventory in starter price points.
Put long term pressure on rents.
🤝At the same time, local investors
Rehab properties that would otherwise sit.
Improve neighborhoods.
Build long term, generational wealth in our communities.
Those two groups are not the same. And that’s where the conversation gets messy.
Where it gets complicated is in the details.
What actually qualifies as an institutional buyer.
How any limits would be enforced.
How loopholes through new LLCs are prevented.
How you protect local investors while helping first-time buyers.
These are not academic questions. These directly impact how we advise clients, how we structure offers ✍️, how we price homes, and how we set expectations every single day.
And this is the bigger point...🎯
This is exactly the kind of content that builds credibility with your sphere. Thoughtful. Educational. Relevant. Not salesy. This is how you stay top of mind without sounding like a billboard.
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[C]oaching: Lead With Thinking, Not Tactics
Most agents are taught to lead with tactics. 🎯
Post this. Say that. Use this script. Try this hack.
That’s fine. But it’s not what builds trust.
What builds trust is showing people how you think.
Becky didn’t post to go viral. She didn’t post to be clever. She posted because she has real experience, real perspective, and something meaningful to say. That’s leadership. And that’s why her post works.
Your clients are not just hiring you to open doors and write contracts. They are hiring you to interpret the market for them. To filter the noise. To explain what actually matters. 🔑📝
That means:
Calling out trends when you see them.
Explaining the why, not just the what.
Being willing to say “it’s complicated” instead of pretending everything is simple.
You don’t need to be an economist. You don’t need to be a policy expert. You just need to be willing to think out loud on behalf of your clients.
That’s how you separate yourself. ✨
That’s how you move from agent to advisor. ✨
And that’s how you build a business that isn’t dependent on lead sources.
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[H]ow To: Follow Up With Clients Without Being Annoying
Marketing can only get you so far — at some point, you have to convert the lead into a client. 📣
You’re getting the likes, the views, and the great analytics on social media… but the conversion isn’t happening.
That’s not a marketing problem.
That’s a follow-up problem. 🚨
Don’t follow up with a pitch — offer a service
Every follow-up should provide value. Before you reach out, ask yourself: What can I offer this person that actually helps them?
That value might be:
Market insight relevant to their situation
A new listing that checks a few of their boxes
Education around a current headline or market shift
A resource they’d find useful right now
When your message helps instead of sells, responses come naturally.
Have a reason to reach out 🎯
If you’re struggling to find a reason to follow up — wait.
Wait for something to change. Wait for something to become relevant.
The moment you reach out with nothing to offer is the moment it feels like a sales pitch. And once someone feels sold to, the door starts to close.
Keep it short and sweet ✂️
Avoid long paragraphs. No one wants to open a message that feels like homework. The longer the message, the easier it is to ignore.
Short, clear, and easy to respond to will always outperform long explanations.
Use their preferred communication method 📱
This is all about preference. Personally, I’m far more likely to respond quickly to a text than a call — but some people are the opposite.
Pay attention to how they respond and meet them where they’re most comfortable.
Know when to take a break ⏸️
No one likes being spammed.
If they haven’t responded to your last two attempts — or their replies are consistently short — step back.
Over-following up doesn’t build urgency; it builds resistance. And the fastest way to lose a lead is to make them feel chased.
Bottom line:
Marketing creates attention. It doesn’t get the sale.
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-Ty Morton + Abby G