[T]echnology: Which Tool?
[E]ducation: We’re Stuck
[C]oaching: Momentum doesn’t start on January 1
[H]ow To: Prioritize Your Posting
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[T]echnology: Which Tool?
I get asked all the time why I use certain AI tools or why I don’t use others. So instead of explaining it one conversation at a time, here’s my comprehensive list of what I actually use and which tool is best at what...
ChatGPT
I use ChatGPT every day for communication and drafting because it writes my emails, scripts, posts, and client messages faster than I ever could. This is my go-to! Kind of like an ex-girlfriend…we’ve got two years of history, and I keep going back. 😅
Grok
I use Grok for instant research when I need quick answers, market updates, or real time info on listings.
Perplexity
I use Perplexity for deeper research when I want verified info, neighborhood insights, or anything with solid sources.
Gemini
I use Gemini for image generation 🖼️ and anything inside Google Sheets or Docs that needs smart automation.
Manus
I used Manus for complex tasks like deciding which neighborhoods to farm and building a full plan.
ChatGPT Atlas
I’ve since replaced Manus with ChatGPT Atlas for true execution work like entering a listing into the MLS or managing workflows from start to finish.
Agent Hack Check out Galaxy.ai
It’s an all in one AI platform with a ton of specialized agents for text, images, video, research, and data analysis. It lets you test different assistants in one spot without juggling multiple subscriptions. Perfect for agents who want to experiment and find the exact tools that fit their workflow. 🚀
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[E]ducation: We’re Stuck
📉 The Fed cut rates again this week, marking the third cut this year. Short term rates are now sitting in the mid 3’s, and Jerome Powell’s message was pretty clear. Policy is now neutral, they’re pausing, and they want to see how the economy responds. Translation. Don’t expect a rapid string of cuts in 2026, and definitely don’t expect the Fed to fix housing.
Powell was unusually blunt about housing.
He flat out said it’s going to remain a problem. 🏠❌
Not because rates are too high, but because the issue is structural. Inventory is still tight, millions of homeowners are locked into ultra low pandemic mortgages and don’t want to move, and even with mortgage rates drifting into the low sixes, monthly payments are still expensive compared to just a few years ago. A couple of quarter point rate cuts don’t unlock supply, and the Fed doesn’t have tools to manufacture homes or convince people to give up a 2.75 percent mortgage. 🧱🏠
Mortgage rates are also doing their own thing. They respond more to long term bond markets, inflation expectations, and how confident or divided the Fed appears. This meeting wasn’t unanimous, which makes markets a little jumpy. That’s why rates could drift lower, but could just as easily move back up if inflation data surprises or job numbers shift.
The interesting part is 2026.✨✨
If wage growth continues and home prices stay relatively muted, affordability should slowly improve even if mortgage rates stay in the low sixes. Projections show buyers spending under 30 percent of income on a median priced home for the first time since 2022. That doesn’t spark a boom, but it does create movement. More buyers re enter the market, more sellers finally list, and sales start to climb off historic lows.📉💰
My take…💭
Housing isn’t broken. It’s stuck. And you don’t fix stuck with one rate cut. You fix it with time. 2026 looks less like a breakout year and more like a thaw. Slow, boring, and healthy. After the last few years, that’s not a bad thing at all.
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[C]oaching: Momentum doesn’t start on January 1
I’ve probably said this a thousand times, and I’m going to keep saying it because it works.
Real estate is about at bats. ⚾
The agents who win aren’t magically better.
They just give themselves more chances. More conversations. More appointments. More real interactions with real people. When you increase your at bats, the hits take care of themselves.
And yes, even the misses count. 👊 Every awkward conversation is practice. Every lost listing sharpens your presentation. Every no makes the next yes easier. You don’t lose when you strike out. You lose when you stop stepping into the box.
Here’s where this really matters right now. The most successful agents next year are already scheduling their at bats before this year ends. They’re locking in coffee meetings, annual check-ins, listing appointments, and buyer consults now, not waiting for January motivation to magically show up.
Momentum doesn’t start on January 1. It starts on your calendar. 📆
If your business feels slow, it’s rarely a strategy problem. It’s an at bat problem. Focus less on perfect scripts and more on getting face time scheduled. Confidence, skill, and results all follow action.
More swings. Better timing. Better results.
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[H]ow To: Prioritize Your Posting
Posting content is extremely time-consuming—trust me, I know that better than anyone. I’m always talking about the importance of recycling content across platforms 🔄, but realistically, I also understand that you can’t always do that. Different types of content perform better on different platforms.
For example, long-form videos (5+ minutes) typically perform much better on YouTube than on Facebook, Instagram, or TikTok. This is why I always preach filming your long-form content first. Then you can take bite-sized pieces of that longer video and repurpose them for Instagram, Facebook, and TikTok. 📲
YouTube is truly the OG—it tends to give back what you put into it. And honestly, YouTube Shorts are still a hidden gem that not enough people are taking advantage of. I’ve been consistently posting on TikTok and recycling that content to YouTube Shorts, and I get way more views on Shorts than on TikTok. BUT I get much more engagement on TikTok. Even with fewer views, I enjoy TikTok more because I love reading and responding to comments. 💬
In real estate specifically, YouTube reaches a much wider age range—something TikTok doesn’t offer. TikTok naturally skews younger (35 and under), and with the average first-time homebuyer now around 40, it may not be the best place to spend the majority of your time. Facebook and Instagram skew older, but I’ll be honest—those platforms are still a nut I haven’t cracked yet. Instagram, especially, is extremely difficult to break through, which is why I’ve seen so many people give up on it… including me. 😅
Time is extremely valuable for all of us, so choosing the right platform to focus on is key. Pick the one that aligns with your goals, your audience, and your bandwidth—because spreading yourself too thin won’t get you the results you want. But the stats aren’t wrong, YouTube is still the top used social platform.
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-Ty Morton + Abby G