[T]echnology: OpenAI Is Building a Phone With No Apps
[E]ducation: NAR Just Killed a Rule That Would've Made You Better. Or Would It?
[C]oaching: 5 Out of 6 Sides This Month. All From Social Media.
[H]ow To: Think Smarter Not Harder
[T]echnology: OpenAI Is Building a Phone With No Apps
OpenAI just spent $6.5 billion to acquire Jony Ive's hardware company… the guy who designed the iPhone, the iMac, basically everything that made Apple look like Apple.
What are they building? A device with no screen. No apps. You talk to it and it does things. Not "Hey Siri, set a timer." More like "find me three comps within a mile of 421 Oak, draft a pricing summary, and email it to my seller." And it just… does it. 🤯
No opening Zillow. No switching to Gmail. No pulling up your CRM. The AI figures out what systems it needs, connects to them, and executes.
And here's the thing… OpenAI isn't alone. Google's Gemini Spark is a 24/7 AI agent that writes emails, catches hidden fees, and manages tasks on its own. Apple rebuilt Siri with Google's Gemini under the hood so it can take actions across every app on your phone. All of this happened in the last few weeks.
Three companies. Same bet. The future isn't apps… it's agents.
So what does this mean for you? Your clients are about to walk into every conversation with an AI in their pocket that already researched the neighborhood, estimated the value, and drafted their questions. That's not a threat if you're good at your job. 🤷 But if the only thing you were bringing to the table was access to information… that edge is gone.
The agents who lean into this and learn how to work alongside a client who's already AI-informed are going to close faster and build deeper trust. The ones who fight it are going to wonder why their clients stopped calling.
[E]ducation: NAR Just Killed a Rule That Would've Made You Better. Or Would It?
NAR's board just voted down a proposal that would've required Realtors to tell their clients when they don't have the knowledge or experience for a specific property type or geographic area.
They spent two years writing it. The Professional Standards Committee chair called it "something we all should be doing anyway." And the board killed it 497 to 356. ❌
The case for it: The best agents already do this. If a buyer asks you about a property type you haven't handled, saying "I haven't done one of these, but here's how I'll make sure we get it right" builds more trust than faking it. Transparency is a competitive advantage… not a liability. And with AI making consumers smarter about what their agent actually knows, this kind of honesty is going to become table stakes whether NAR mandates it or not.
The case against it: A director from Florida argued that disclosing a knowledge gap could "lose trust with the consumer for the rest of your relationship." And there's a real concern about new agents… if every Realtor has to announce what they DON'T know, it could create a system where experience is the only thing that matters and newer agents never get a chance to grow. 🪴 Plus, where's the line? Do you disclose that you've never sold a log cabin? A duplex? A property with a well and septic? It gets murky fast.
The bigger question nobody asked: Instead of debating whether agents should disclose what they don't know… why aren't we building systems that make sure they know it? The real problem isn't disclosure. It's that too many agents are operating outside their competency without any support structure to close the gap.
So I'll ask you… if this rule existed, would it make you better? Or would it just make you more cautious? 🤔
[C]oaching: 5 Out of 6 Sides This Month. All From Social Media.
I sat down with Chris McClure, one of my agents who went from zero social media presence to closing 6 sides in a single month… 5 of which came from people who had never met him before. They found him through his videos.
He’s not running ads. He’s not buying leads. He’s passing out flower bouquets on Mother’s Day and water bottles at 5Ks with his name on them. And then he’s sliding into the DMs with a Google Form that feels like a wish list, not a sales pitch.
The part that got me? A woman commented on one of his condo tour videos saying “this is nice but too small for me.” That comment turned into a $410,000 new construction deal. ⬆️
Watch this one. Especially if you think you need a marketing budget to get leads.
[H]ow To: Think Smarter Not Harder
We are back on Agent After Hours interviewing agents, and we recently had Rachele Pence on. She is a master of social media marketing and shared an interesting way she gets clients through social media. She is still active on social media, posting videos and engaging with her audience but she gains most of her clients through what I would call social media "cold calling." 🧊📱
As she explains in the video, she searches keywords in her area such as "real estate agent," "real estate help," and "contractor recommendations" things people might be posting about related to real estate. She then reaches out to at least a few people every day before bed and sends them a message.
She doesn't immediately try to sell her services. Instead, she reaches out, introduces herself, and offers to help. In many cases, the person isn't even asking for an agent recommendation. They may simply have a question about the home-buying process, financing, or what steps to take next. Rachele uses that opportunity to provide value first by answering questions, sharing advice, or pointing them toward helpful resources. 📃
What makes this strategy so interesting is that it flips the way many of us think about social media. Most agents view social media as a platform where you post content and hope the right people see it and reach out. Rachele's approach shows that social media can also be a powerful prospecting tool. Instead of waiting for opportunities to come to you, you can actively find people who may need your help and start a conversation. The best part is that these conversations are often happening with people who have already shown interest in real estate.
They are publicly asking questions, sharing concerns, or discussing plans related to buying or selling a home. By reaching out in a genuine and helpful way, you're meeting them where they are and positioning yourself as a resource rather than a salesperson.
I never really considered cold outreach on social media in this way before. We spend so much time focusing on creating content that we sometimes forget one of social media's biggest advantages: direct access to people. 🧑🤝🧑 Sending a thoughtful DM, answering a question, or offering guidance can open the door to a meaningful relationship. Maybe it turns into a referral, maybe it becomes a future client, or maybe it simply helps someone navigate an important decision. Either way, it's a reminder that social media isn't just about broadcasting your message it's also about starting conversations.
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-Ty Morton + Abby G